Baskin-Robbins

Packaging

Here’s the scoop on the sweet packaging system we designed for Baskin-Robbins:

Roll by Goodyear Logo

When Baskin-Robbins asked us to reimagine their packaging, we evolved their color scheme to include deeper and richer blues and pinks, streamlined their iconic BR logo by removing the Baskin-Robbins wordmark, and developed a playful dot motif inspired by their flavorful scoops. These new cone wraps, beverage cups, and scoop cups amplify the delight that Baskin-Robbins brings to their customers’ day — and social feeds.

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