Shopping for tires is inconvenient, complex, and lacks transparency. We worked with Goodyear to brand a new, frictionless way to buy tires: Roll by Goodyear.
We designed Roll to feel simple, helpful, and trustworthy. The custom wordmark features a tire-inspired roundness. The focal point of the logo is the “o” which represents a tire.
For Roll, we extended Goodyear’s master brand elements with fresh colors, custom iconography and approachable typography to bring a sense of joy and ease to a normally dreaded errand — both online and in-person.