When Intercontinental Exchange purchased NYSE Euronext, it separated the two exchanges, leaving NYSE in need of a new identity. We got the call to rebrand the world’s largest financial exchange.
The logo is inspired by the six columns of the iconic exchange building on Wall Street.
This identity appears everywhere from the doors to the floor of the exchange.
Upwardly moving logo animations run on large video pillars throughout the NYSE floor.
Robust guidelines were developed to ensure all digital and physical assets communicate a clear and consistent brand story.