Speed Drawings

To help PUMA own social conversation during the brand-crowded World Track & Field Championships in Beijing, we immortalized iconic moments from their athletes as they were happening, with real-time, hi-speed illustrations.

When the gun went off, so did our artists, illustrating key moments from every PUMA athlete. Each illustration was drawn in 30 minutes or less, to ensure that PUMA’s social team would be able to keep their posts feeling fresh while cutting through competing sponsors’ clutter.

We captured Usain Bolt’s gold-medal moments in 2 limited colorways of silkscreened posters, which were signed by Bolt and given away to select Twitter followers.