When Miller Lite reintroduced a limited run of their retro can design, it was met with such an enormous outpouring of support from fans on social media that the company decided to extend its shelf life. We designed a poster to commemorate the occasion and celebrate the fans who made it happen.
The hand-lettered poster depicts the retro can, rendered with the exact words from the posts and tweets of those enthusiastic fans.
We printed the posters in Milwaukee, Wisconsin, where Miller Lite is brewed, mixing real hops and barley from the brewery into the ink.
An even more limited edition was printed on aluminum, just like the Miller Lite cans themselves.